Our Investment Philosophy

Below is a brief introduction to our investment philosophy. You can read more about this in depth in our Investment Philosophy Statement.

The investment philosophy and processes that we follow are tried and tested and are evidence based. By that we mean that the results stand up to scientific scrutiny and not just opinion.

We consult with the academic and scientific communities to employ the latest discoveries in applied financial management. We stand by a set of investment principles that we have used to run our clients investments successfully for many years.

These investment values are wholly scalable and repeatable for our clients and importantly, produce results. We would be delighted to show you what we have actually achieved for our clients in recent years and even past decades, through financial modelling and back testing of these important principles.

We have several core values and beliefs which are supported by robust statistical analysis and separate us from many of our competitors.

These are:

Markets Work - Asset prices reflect the available known information.
Diversification is Key - Diversification reduces uncertainty. Concentrated investments add risk but with no additional expected return.
Risk & Return Are Related - Meaningful risk factors determine expected returns.
A Portfolio Structure explains its Performance - The investment mix of an investment portfolio determines the results in a broadly diversified portfolio.

1. In GBP. Source: Dimensional, using data from Bloomberg LP. Includes primary and secondary exchange trading volume globally for equities. ETFs and funds are excluded. Daily averages were computed by calculating the trading volume of each stock daily as the closing price multiplied by shares traded that day. All such trading volume is summed up and divided by 252 as an approximate number of annual trading days.

Investment Considerations

In addition to these core principles, we also apply a series of factors and management techniques to our clients' portfolios. We generally look to:

• Reduce expenses
• Diversify systematically
• Minimise taxes and turnover
• Think long-term
• Hold low-cost funds
• Maintain asset allocation

With the ability to research the whole regulated investment market we have considered funds and strategies from virtually every regulated investment provider. Through this we have arrived at our current investment approach. This research capability also allows us to provide accurate and meaningful comparisons of your existing investments against our strategies. In this way we can demonstrate our potential benefit to you, should you wish to engage with us.

We already run portfolios for more than 600 investors using these techniques.

Past performance is not a guide to future performance. Changes in the exchange rate will affect the sterling value of your investment. The value of investments (including property) and the income derived from them may go down as well as up.